Straumann Group launches the very first brand dedicated exclusively to supporting enterprise-level customers in an ever-evolving market.
The history of Straumann Group is one rich with innovation and steeped in a reputation for quality and precision. While our company got its start in dental implants, our brand has evolved over the past seven decades to include a diverse portfolio of solutions and services with each one maintaining our commitment to quality and to unlocking the potential of people.
Today, Straumann Group, one of the most established companies in the oral healthcare sector, is proudly supporting a dedicated brand
developed to address the needs of dental support organizations (DSOs) and large account dental groups. Our tradition of innovating
in response to growth and change has led to the recent formation of a most extraordinary entity: Straumann Group Enterprise Solutions.
According to a report by Precedence Research, the size of the dental support market is forecasted to increase significantly by 2032.
The data bears out the fact that we are witnessing a shift from solo provider practice to the dental support organization (DSO) model
on a large scale, necessitating a fundamental shift in the way industry providers, suppliers, and consultants assist these organizations.
Why Straumann Group Enterprise Solutions?
DSOs are inherently complex—a single entity must strive to generate profit through the mitigation of highly variable factors across a range
of diverse holdings. Implementing workflows, processes, and systems equally across every dental practice in a DSO is a formidable feat. Many solutions currently available for DSOs may not fully address the daily complexities these organizations face. The portfolio offered by Straumann Group Enterprise Solutions, however, provides DSOs with a holistic and harmonious range solutions and services all in one place.
Additionally, DSOs today face uncharted waters when it comes to scaling and growing market share. Despite experiencing prolific growth, the DSO market is a neonate with little established precedent for DSOs to follow. In a very real sense, the leaders of successful organizations today are pioneers who push the boundaries and sometimes struggle in the face of unanticipated challenges such as establishing a brand identity and strategy, recruiting and retaining employees, scaling sustainably, and pivoting in times of economic uncertainty.
Straumann Group has always embraced innovation and so we celebrate the DSO leaders who do the same. This new customer group is very important to us and we strongly believe that it also plays a critical role in improving access to oral care. In light of the rapidly expanding DSO market and the ongoing challenges these organizations face, Straumann Group has dedicated a large part of our organization to serving the DSO customer group. We have developed specialized teams, clinical digital workflows, and services that focus on helping DSOs to activate growth potential, elevate clinical excellence, and enhance operational efficiency.
A recent review of the branding and positioning for our DSO portfolio indicated a need for expanded efforts to ensure that forward-thinking leaders can fully benefit from Straumann Group’s expertise and insights.
“Straumann Group’s commitment to serving the fast-growing DSO customer segment dates back approximately 6 to 7 years, with the establishment of a specialized DSO organization in 2017,” says Straumann Group CEO Guillaume Daniellot. “As the dental industry undergoes transformation and the demand from our DSO partners becomes increasingly distinct, we recognized the importance of formalizing our dedication to this target group. Our customers can expect highly customized solutions, including digital workflows and related services that we are actively developing.”
A Closer Look at Straumann Group Enterprise Solutions
At Straumann Group Enterprise Solutions, our aim is to support dental support organizations and other enterprise-level oral healthcare providers in transforming oral care specialties and the delivery of oral care as a whole with our customized, scalable, and digitally-powered solutions and services and our dedicated team of experts. We provide a holistic portfolio of resources tailored to support DSOs at all operational levels and stages of growth.
We are among the first movers in the industry to effectively accommodate the scale and needs of DSOs, offering them bespoke resources in the form of clinical solutions, comprehensive digital workflows for specialty treatments, on-site training, clinical education, and consultation services with industry experts. We serve as the comprehensive resource and strategic empowering partner for leaders aiming to develop more resilient and growth-oriented enterprises.
Given our trusted Straumann Group history and our commitment to growth and innovation, it was only fitting to give our new brand a crisp visual identity that instills a sense of confidence, uniting our trusted corporate heritage values and widely respected industry experience. Our new visual identity embodies our philosophy of being powered. The colors include blue for trust, professionalism, and expertise, and mint green for freshness, innovation, and advanced technology solutions. The interconnected rings symbolize unity and integration.
Straumann Group Enterprise Solutions may be the new name, but we have already been hard at work curating insights and developing solutions for the past 6-7 years. Our team working around the globe are working hand-in-hand with DSO customers to support them in achieving their own objectives, and we leverage our deep collaboration, collected data and customers’ feedback to continue innovating and improving the solutions we design.
Among our portfolio of solutions trusted to enhance operational efficiency, is CareStack. Powered by award-winning, innovative technology, Carestack offers a holistic range of features including scheduling, clinical operations, billing, patient engagement, and reporting, all on a single cloud-based platform.
We are also dedicated to developing thought leadership materials that serve executives within organizations with the insights and strategies they need to lead effectively and to innovate. These resources are designed to enhance decision-making and drive industry advancements.
Our initiatives also focus on fostering robust engagement among C-Suite executives of DSOs. For example, we host the annual Global DSO CEO Summit which fosters a collaborative environment where leadership can exchange ideas that drive transformative change within their organizations.
Besides our comprehensive portfolio of trusted Straumann clinical products, Straumann Group Enterprise Solutions also offers end-to-end fully digital workflows (Enterprise Specialty Workflows) designed to improve efficiency and standardize outcomes in high-production specialty treatment areas such as restorative dentistry including implant treatments, and orthodontics.
“The Restorative Dentistry 360 workflow reduced stress during surgery and achieved high placement accuracy, maintaining the highest standards for clinical excellence,” reported one satisfied customer. These workflows aim to streamline cases for greater productivity all while boosting clinician confidence and neutralizing variables that might otherwise result in inconsistent outcomes. Orthodontics 360 offers premium, smile design through efficient workflows for a superior patient experience.
We also place great emphasis on providing consulting services and comprehensive clinical education. These initiatives are designed to empower our DSO partners, enhancing both their operation efficiency and clinical excellence.
Enterprise Consulting with our select team of knowledgeable experts assists DSOs in developing and implementing actionable plans that will help the organization achieve objectives in the areas of demand generation, case acceptance, employee retention, and leadership evolution. Our consulting services supply organizations with customized growth strategies replete with the assets, training, business education, and real-time monitoring and fine-tuning of the strategy to ensure goals are met.
Enterprise Academy equips clinicians with the training needed to work efficiently and with confidence. We have been concentrating a lot of our efforts and investments in education as we believe this is one of the most important supports we can provide to our customers’ clinicians to facilitate the delivery of high quality specialty treatments such as implant therapy and clear aligners.
Moving into the future with confidence, together
It is with great pride and joy that we formally announce the launch of Straumann Group Enterprise Solutions. The establishment of this new brand signifies a continuation and formalization of our commitment that was initiated several years ago, acknowledging our longstanding dedication to DSOs and other large-scale oral healthcare enterprises.
We hold the strong conviction that this brand underlines the importance of responding to the unique needs of DSOs with a tailored approach. It is our hope that our ongoing engagement with executives combined with careful monitoring of the market and a proactive responsiveness will enable us to adapt to those evolving needs effectively.
We are committed to fostering innovation and sharing insights that enhance lives, and we take pride in being a trusted, comprehensive source of support for DSOs at the enterprise level. Straumann Group eagerly welcomes the ambitious leaders of DSOs of all sizes to contact our team to leverage our insights and discover bespoke solutions for success.
