The LEAD is a premium publication and platform for progressive clinical and business leaders in dentistry. Our sole purpose is to elevate the industry.
Our Mission

Founded by Women in DSO®, we are on mission to empower and inspire new standards of leadership, growth and innovation in our field.

The LEAD aspires to deliver ideas and content that make our readers smarter, more creative, and courageous by providing expert insights and advice from the leading minds in and around the industry.

We engage with select industry leaders to share insightful stories, celebrate trailblazers and launch new products and services. Join us in moving the industry forward.

Engage with Us
We believe every leader has a story worth telling. We invite you to share your learnings, ideas, and future ambitions with our audience. Your shared insights and innovations are the fuel to move the industry forward. Promote your services to and along-side an exceptional set of bold and trail-blazing DSO, practice and clinical leaders.
If you are interested in contributing to our magazine, please download our media kit and contact us to learn how you can get involved.
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We priotitize qualities
in our
content
EXPERTISE:
Contributors must possess deep knowledge of their subject.
EVIDENCE:
We value proof, supporting research and examples. Data is always welcomed.
ORIGINALITY:
Unique insight on common topics offer fresh perspective to the well-informed.
USEFULNESS:
Practicality is key; our readers seek to implement new ideas into action.
ENGAGING WRITING:
For our discerning audience, content must capture attention from the start.
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