Rahma Samow’s Trailblazing Journey to CEO.
Rahma Samow’s ascent to CEO of ClearChoice Management Services marks a historic achievement and paves a bright future for the dental healthcare industry.
Rahma Samow’s appointment as CEO of ClearChoice Management Services is a groundbreaking moment in the dental industry. Her ascent, marked by resilience and strategic acumen, is an inspiration to those working to be heard and placed in influential roles. As one of the first black women in such a role, Rahma’s journey reflects a shift in corporate leadership, highlighting the value of diverse perspectives to shape the future of healthcare.
What are you up to these days, Rahma?
I am so proud to be serving as Chief Executive Officer of ClearChoice, a TAG company. We are the largest dental implant therapy provider in the United States specialized in fixed, full arch dental restorations with roughly 2,500 employees. At ClearChoice, we restore hope and confidence in our patients, and ultimately change the course of their lives. I have the privilege and responsibility of sustaining our industry-leading position, expanding into new markets, diversifying treatment services, and advancing the company’s vision as a beacon of hope for the edentulous and those with acute oral disease.
What drew you into the industry, and what motivates you to continue in this field?
Having spent over 14 years with Siemens Healthineers, I gained valuable insights into advanced medical technology, digital health, and breakthrough innovations that save patients’ lives. However, what drew me to the dental industry, particularly my move to Straumann, was the opportunity to get closer to Healthcare consumerism. Straumann Group’s portfolio caters to both providers and consumers, resembling a portion of the healthcare retail business in many aspects—an aspect that intrigued me and expanded my horizons. It offered a unique proximity to the patient, allowing a deeper understanding of their complex needs and challenges. This closeness also enables a direct view of the impact our business has on their lives.
Joining ClearChoice was motivated by its mission to be a Platform of Hope for edentulous patients and those suffering from acute oral disease. The transformative work carried out in ClearChoice centers across the country is not just changing lives but also restoring their confidence. I find immense reward in being part of an organization with such a meaningful mission, making it an incredibly fulfilling place to continue my journey in the industry. Being part of The Aspen Group means we can serve more patients, more efficiently, ultimately changing more lives through our unique model of care.
Has any event or leader had a profound impact on your career? What did you learn from them and try to model today?
Throughout my career, I’ve had the privilege of encountering many inspiring individuals, but two have left a lasting impact and changed my career trajectory. Arthur Kaindl, President & Head of Varian at Siemens Healthineers, not only entrusted me with significant roles like Global Head of Sales, Digital Health, and later Senior VP overseeing Sales, Marketing, and Communications but also imparted invaluable lessons on effective leadership. Arthur emphasized the importance of people being the cornerstone of success, also positioning oneself in a corporate environment, showcasing successes, and celebrating milestones. His guidance taught me to navigate challenges strategically, maintaining a focus on both accomplishments and solutions. As a woman in business, his insights were particularly empowering, reminding me of the significance of visibility and a seat at the table.
The other leader who significantly shaped my career trajectory is Sabine Kohler, Founder & Managing Partner at Board Boutique GmbH. After dedicating more than 14 years to Siemens and essentially “growing up” within the organization, Sabine presented a pivotal challenge: to reassess my career and embrace the new level of growth that awaited beyond my comfort zone. Leaving the familiar home I had known and cherished throughout my entire career to join Straumann was a daunting prospect. Despite my limited knowledge of the dental industry at the time, thorough research and interactions with Straumann’s leadership revealed a high-performing culture and a compelling market position that captured my admiration. I was and still am impressed with Straumann’s ability to sustain market leadership through innovation and education.
Sabine’s encouragement to step outside my comfort zone and prove myself in unfamiliar territory has been instrumental in shaping my current position. I discovered the value of embracing discomfort and the transformative power it holds for personal and professional growth. I wholeheartedly advocate for others to take bold leaps in their own careers, especially when faced with the prospect of stepping into the unknown.
Share a pivotal moment in your personal life or career that shaped you into the leader you are today.
In 2010, a pivotal chapter of my career unfolded when I embraced the opportunity to represent the medical device & digital health business at Siemens Healthineers in the Middle East and Africa. This role demanded navigating diverse cultures and norms while supporting countries like Saudi Arabia, Pakistan, Iraq, etc. As a woman in a predominantly male field, facing the added challenges of securing a seat at the table, I recognized the profound journey ahead to prove my worth. Navigating the complexities of this role and ensuring success and impact proved immensely challenging. I discovered that nothing truly worthwhile in life comes easily. Through this transformative experience, I cultivated resilience and the tenacity to ardently pursue my goals. The struggles were profound, but the subsequent personal growth and accomplishments made every ounce of effort undeniably worthwhile.
What is the best piece of advice you’ve received? Did you solicit this advice? What were the circumstances when you received it? How has it guided you since?
The best advice I’ve received, growing up in a household surrounded by brothers, came from my mother. This wisdom wasn’t directly sought but emerged from my upbringing. My mother, through various conversations, emphasized the crucial role of personal agency, urging me not to let my brothers control me and to stand up for my rights. She instilled in me the significance of embracing feminism and diversity, highlighting that being different is not a vulnerability but an asset in the complexities of the world.
Since then, this advice has been my guiding light, empowering me to take control of my destiny and resist being confined by societal expectations. In my professional journey, it has emboldened me to seize opportunities, even when I at times felt insecure. I’ve learned to acknowledge and celebrate my achievements, taking the leap with confidence. This invaluable counsel has played a pivotal role in shaping my approach to both personal and professional challenges.
How has your leadership style evolved over the years?
At the core of my leadership philosophy is a commitment to value creation and passion. I guide my team by providing vision, direction, and clarity, fostering a culture of boldness that champions innovative thinking and rewards risk-taking. Understanding the paralyzing impact of the fear of failure and the risks associated with missed opportunities, I emphasize the need to overcome such fears.
While my direct communication style, characterized by tough love, may sometimes be challenging, I’ve evolved my approach to alleviate perceived overwhelm. Breaking down work packages into manageable pieces and introducing guardrails, I aim to create an environment where the team feels comfortable enough to explore their potential freely. My ultimate goal is to empower and support my team in realizing their fullest potential.
How do you keep focus on company culture while dealing with adversity and challenges?
To put it simply, you cannot overcome adversity and challenges in business without having a strong company culture. Building a culture where teams thrive, feel safe taking risks, feel included, and work together toward a common goal should be the highest priority of any business leader. It is critically important for leaders to ensure that teams understand the vision of the company and feel connected to it. Teams must clearly understand how the work they are doing everyday ties to the vision and goals of the company. Without this, you cannot overcome adversity and challenges. I feel very fortunate to lead a company like ClearChoice that has such a strong purpose and vision for being the Platform of Hope for patients suffering from advanced oral disease.
As a minority woman, I also believe strongly in building diverse teams and feel it is the responsibility of every organization to celebrate the many positive changes that have happened to create equality, while committing ourselves more fully to the necessary structural and social changes needed to make full equality of opportunity possible regardless of gender, ethnicity, nationality, religion, sexual orientation, etc.
What advice do you have for those aspiring to be an impactful leader in the industry?I believe the most important qualities of a great leader include integrity, accountability, empathy, humility, resilience, and vision. To be an impactful leader, you must be able to influence positivity and surround yourself with smart and good people. The best advice I can give to someone who aspires to be a leader in this industry is to start by building a culture where teams feel heard and can thrive. Encourage more direct and transparent communication, and better collaboration with every team member in the organization from top to bottom. Take time to listen to team members from all walks of the organization to learn where there are strengths and pain points. From there, focus on those opportunities, embrace change and innovation, and stay positive.
What legacy do you want to leave?
First, a leader who has left no stone unturned to expand access to care to those in need. I have addressed proactively the care gaps throughout my career. At ClearChoice, we have launched the ‘No Patient Left Behind’ initiative to make good on our purpose of being the platform of hope to those in need!
Second, fostering a high-performing culture is indeed at the core of my business philosophy. I firmly believe that without a robust culture of ownership, accountability, empowerment, and transparency resonating with every team member, organizational growth is constrained. The legacy I aim to leave, regardless of my location, is one characterized by a thriving culture where talent flourishes, and teams are empowered to operate at their peak, creating a lasting impact. I aspire to be remembered for cultivating an environment where individuals feel connected, inspired, and capable of making meaningful contributions and creating substantial value to make the world a better place.
